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Archive for June, 2007

Yet Another Reason I Hate eBay!

Thursday, June 28th, 2007

I hate eBay!I used to hate eBay because it’s a cesspool for degenerate scammers. Now they’ve given me a whole new reason to never use their site. They use greedy marketing tactics that end up de-valuing their product. This example of eBay’s greedy irrelevant advertising is just plain sick!

Take a look at this article from Lester Haines from The Register, “Buy Steve Irwin dead on eBay!”

Happy First Day of Summer!

Thursday, June 21st, 2007

Here’s a little something to celebrate the first day of summer.

Holistic Marketing Approach

Tuesday, June 19th, 2007

Someone finally said it, thank you!

Though Google is very important, the holistic marketing approach Matt emphasizes will no doubt mean the difference between success and failure. Laying employees off is never a good thing, especially if it is a direct result of the company’s lack of forward strategy.

The right tactic at the right time is a big part of diversification. Striking an area of marketing while it is hot can lead to superb results. Make sure time is spent on worthy tasks rather than shooting in the dark. This means doing a lot of research, always testing and constantly analyzing results.

Here is a brief list of my favorite marketing strategies, aside from SEO, that have proven successful:

  • Informative Videos
    You’ve heard of YouTube right? Use it to your advantage.
  • Feed Optimization
    Data feeds are growing in popularity; get yours out there.
  • Blogging
    Get involved in the blogosphere. Especially if you’ve got something interesting to say.
  • Site Usability
    This is definitely part of marketing. Work on converting the visitors you have.
  • Email Marketing
    People love a good deal, but don’t be a sp@mmer. Relevancy and value are key.