Building Link Popularity Strategy
Posted on February 20th, 2007 under Search Engine MarketingLink building can be a very tedious and time consuming task, but it is extremely valuable and can not be overlooked. Google webmaster guidelines even notes link building as the first step in creating a search engine friendly website, “Have other relevant sites link to yours.”
This task is easier said than done. A building link popularity strategy that incorporates multiple techniques is the most successful. Some of the techniques involved include:
- Link Trading
- Blogging
- Social Networking
- Content Syndication
All of these techniques involve one important element, provide relevant and valuable content. If your website is of value to another, then you will receive inbound links. It’s hard for many to understand, but the quality of links is more valuable than the quantity. Aaron Wall’s SEOBook.com has a great article about building link popularity strategy.
Website Backlink Checker
Continuously monitoring your current backlinks can also be beneficial. Here is a great website backlink checker tool. The tool only checks Google, but it checks each datacenter. You can also check backlinks through Google, Yahoo!, and MSN by using the “Link:www.DomainName.com” search. There are a number of website backlink checker tools out there, be sure to find the one that provides you with the correct information.

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I’m a search marketing, social media and web development professional from St. Louis, MO. Aside from the aforementioned, I enjoy home brewing, charity work, studying history and anything related to technology.