Tanner Hobin

Jill Whalen recently clarified the details of duplicate content over at the 100% Organic section of Search Engine Land. She does a wonderful job of outlining the fact that many people misinterpret duplicate content penalties from duplicate content filters. All search engines basically want to do is provide the most relevant and current information. Therefore, any page displaying duplicate content will most likely rank enormously low. Obviously, deliberate duplication for sp@m-vertising reasons, such as adsense scraper pages, are extremely de-valued and may not even rank. Trust me, Jill does a much better job of explaining. Check out the article here: The Duplicate Content Penalty Myth.

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