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International Social Media Study
This is a very in-depth study on the impact of Social Media across the globe. The statistics are amazing. It seems as though video and personal blogging is leading the way, and the Asia-Pacific region is showing the most growth.
The study is segmented by Waves in which each segment signifies a number of survey submissions within a single month a year. Wave 1 included 15 countries, 7,500 users and was completed in September 2005. Wave 2 included 21 countries, 10,000 users and was completed in June 2007. Wave 3 included 29 countries, 17,000 users and was completed in March 2008. Though in my opinion the sample sizes seem small the validity of the data appears legit.
Table of Contents
- Introduction
- Methodology
- What is Social Media?
- Global Snapshot
- Blogging
- Social Networking
- Sharing Content
- Consuming Content
- Final Word
View it in full screen, some of the text is hard to see otherwise.
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