Tanner Hobin

This is a very in-depth study on the impact of Social Media across the globe. The statistics are amazing. It seems as though video and personal blogging is leading the way, and the Asia-Pacific region is showing the most growth.

The study is segmented by Waves in which each segment signifies a number of survey submissions within a single month a year. Wave 1 included 15 countries, 7,500 users and was completed in September 2005. Wave 2 included 21 countries, 10,000 users and was completed in June 2007. Wave 3 included 29 countries, 17,000 users and was completed in March 2008. Though in my opinion the sample sizes seem small the validity of the data appears legit.

Table of Contents

• Introduction
• Methodology
• What is Social Media?
• Global Snapshot
• Blogging
• Social Networking
• Sharing Content
• Consuming Content
• Final Word

View it in full screen, some of the text is hard to see otherwise.

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| Tags: SMM

(1 votes, average: 4 out of 5)

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