Tanner Hobin

Social Media Advice from Tony Sinclair

Posted on January 9th, 2008 under Social Media Marketing. | Comments Off

What happens when the pursuit of social media stardom defeats the purpose of a social media site?

Have you ever met someone that used foul language so much that it essentially loses its meaning? The same effect appears to be happening across social sites. Certain users are Digging, Stumbling, and Twittering everything under the sun, and quite frankly it’s getting obnoxious. And it all appears to be for nothing more than increasing the popularity of a user account. What really bothers me about this is that it dilutes the content.

A friend of mine, Andrew Nagy said it best, “Social media is only beneficial the way any kind of social interaction is…moderation. if you’re at a party and one guy keeps walking up to every person and asking questions and being overly friendly, that guy usually gets beat up, or at least gets beer poured on him. So the moral of the story is, when you’re interacting with social media, don’t be ‘that guy’”.

So in the style of Mr. Tony Sinclair, “What’s true for shrimp cocktail is also true for social media…always in moderation.”