Tanner Hobin

Update:
Here is the code to embed the video. I’ve changed all the long urls to tinyurls, not to hide the source but to make the code much smaller. Enjoy!

I can’t honestly say that I am a huge RadioHead fan, but this caught my attention as a marketer. What a great viral campaign.

RadioHead recently released their new album titled “In Rainbows”. The album is currently only available via download from their site. Fans are given the opportunity to decide how much the CD will cost, even if it’s $0. Though it appears to be purely for publicity reasons, this tactic is directly engaging the customer and empowering them.

Obviously with the rise of iTunes and other mp3 outlets, CD sales have plummeted. This has caused many promoters to think outside the box. This strategy gives RadioHead fans the opportunity to vocalize their price preferences. Not only would it be interesting to see what RadioHead does with this information, it would also be cool to see how fans truly value their product.

Someone finally said it, thank you!

Though Google is very important, the holistic marketing approach Matt emphasizes will no doubt mean the difference between success and failure. Laying employees off is never a good thing, especially if it is a direct result of the company’s lack of forward strategy.

The right tactic at the right time is a big part of diversification. Striking an area of marketing while it is hot can lead to superb results. Make sure time is spent on worthy tasks rather than shooting in the dark. This means doing a lot of research, always testing and constantly analyzing results.

Here is a brief list of my favorite marketing strategies, aside from SEO, that have proven successful:

• Informative Videos
  You’ve heard of YouTube right? Use it to your advantage.
• Feed Optimization
  Data feeds are growing in popularity; get yours out there.
• Blogging
  Get involved in the blogosphere. Especially if you’ve got something interesting to say.
• Site Usability
  This is definitely part of marketing. Work on converting the visitors you have.
• Email Marketing
  People love a good deal, but don’t be a sp@mmer. Relevancy and value are key.