Search Engine Optimization Steps for Success: Part 1 of 4
Thursday, July 19th, 2007Search Engine Optimization Steps for Success: Part 1 of 4
“Ok, I have a pretty website that I just paid an expensive designer to build…now what?” If this is a question you’ve been pondering you’re in luck. The following is a simple step-by step process for jump starting your Search Engine Optimization efforts.
Search engine optimization as a whole is a very involved process. I would suggest setting aside an hour or two a day to devote to SEO. There are tasks that you will perform once, tasks that will need attention monthly, and tasks that can be done daily.
One time tasks include:
- Submit your site to all major search engines and directories
- Create and submit an XML sitemap to Google Webmaster Tools and Yahoo! Site Explorer
- Create robots.txt file to allow crawlers access to your site
Monthly tasks include:
- Add fresh content or refresh old content on your site, this includes individual page meta data
- Check Google Webmaster Tools for errors and adjust accordingly
- Look for opportunities to cross link your pages using quality in-line text
Daily tasks include:
- Build links
- Build more links
- Build more quality links
So this article did nothing but prompt more questions, right? Fear not, this is the first article in a series of 4. Look for Search Engine Optimization Steps for Success: Part 2 next week. In the mean time though, feel free to contact me with any immediate questions.
I’m a search marketing, social media and web development professional from St. Louis, MO. Aside from the aforementioned, I enjoy home brewing, charity work, studying history and anything related to technology. 
