Archive for the ‘Search Engine Marketing’ Category

Top Ten Search Engine Ranking Factors

It is easy for search marketers to get carried away with the enormous number of factors that could have an effect on website rankings. Sometimes we all need to just take a step back and determine what is worth our attention. So you can imagine my delight when I came across this article a week [...]

Duplicate Content Explained

Jill Whalen recently clarified the details of duplicate content over at the 100% Organic section of Search Engine Land. She does a wonderful job of outlining the fact that many people misinterpret duplicate content penalties from duplicate content filters. All search engines basically want to do is provide the most relevant and current information. Therefore, [...]

When is someone an Expert in SEO?

There are two articles floating around the SEO (Search Engine Optimization) world. The first is from Rand Fishkin of SEOmoz.org titled, “What separates Search Marketing Novices from Experts”. The other article is from Stoney DeGeyter of Search Engine Guide titled, “When Good SEO’s Go Elite”, and it is in response to Rand’s article. Basically, Rand [...]