I’m a pretty humble person. I don’t like to taunt, but I’m from the show me state and this is the best way to show SEO best practices in action. I rank better than you do is my primary keyword, and if all goes well, this page will be listed on the first search engine results page (SERP) for the low competition phrase.
Organic search engine optimization is not rocket science. I firmly believe that SEO comes down to executional excellence of the fundamentals, and staying curious about new trends and tactics.
Here is How I Rank Better Than You Do
The primary keyword (I rank better than you do) appears:
- Once in the page title.
- Once in the meta description.
- In the page’s HTML headers including the <h1> header.
- In the body copy. A good keyword density to aim for is one instance for every 100 words with a minimum of 300 words per page. Use bold, italics, and lists appropriately.
- In link/anchor text from other pages. Link to external resources when appropriate.
- As the filename of the image and in the image alt attribute.
- In the URL of the page.
Download this quick reference on the Anatomy of an Optimized Webpage:
While there are a number of factors that go into ranking, the seven above are the most important. This also assumes there are no issues indexing pages. As secretive as Google is regarding their search ranking algorithm, they provide pretty detailed information for webmasters. Check out their Webmaster Guidelines and Webmaster Tools. Search engine optimization is more about attention to detail than anything else. That said, do not let SEO get in the way of a great user experience. Focus on UX above all.
I’m an old veteran in this space and I’m always happy to discuss SEO. Feel free to contact me if you have any questions.