Digital Native Business Model Hacker.

I believe success stems from executional excellence of the fundamentals and a relentless yet humble curiosity. My passion lies at the intersection of digital innovation and business strategy, enabling me to see ‘what’s next’ and deliver differentiated results.

Personal Value Proposition:

Curious innovator and lateral thinker with a bias for action. Fluent in exploiting my imagination, creativity, and passion to bring new ideas to life. Relationship builder and network connector through attentive empathic listening. Business model hacker with expertise in incubation methodologies and lean startup principles with a hyper-focus on early-stage growth acceleration.


Digital innovation and digital commerce professional with over 20 years’ experience leading digital strategies for top consumer brands and SaaS organizations across all digital touchpoints. Comprehensive experience managing enterprise DTC and B2B ecommerce properties with over $100 million in annual revenue. Expertise in SEO, digital analytics analysis, and user experience optimization with extensive knowledge of performance and growth marketing tactics including influencer marketing, display advertising, search engine marketing, paid social media marketing, CRM, affiliate marketing, and content marketing.